比速 T3
在上世纪初,重庆摩托车产业乘着改革开放的东风曾经风头无限,被戏称为“重庆摩托帮”的三大(力帆、宗申、隆鑫)、三小(银翔、鑫源、渝安) 产销量在2002年时曾一度占国内市场的2/3、占出口市场的1/2。不过,随着之后中国摩托车败走东南亚,再加上国内多地“禁摩”,重庆摩托车产业急转直下。
这些摩托车企业也没有“等死”,而是纷纷寻找生存之策,他们中的四家企业先后走上了相同的道路-“摩转汽”!而银翔正是继力帆(力帆汽车-2003年)、渝安(东风小康-2003年)和鑫源(华晨鑫源\斯威汽车-2008年)之后,第四家涉足汽车制造领域摩托车品牌。
2010年,银翔与当时的国内五大汽车北京汽车集团合作成立北汽银翔汽车。北汽银翔于2012年开始生产威旺面包车和轻型货车,真正让它脱颖而出的是2014年3月推出的幻速S3,其第一年销量就达15万辆。在这一背景之下,重庆银翔认为可以创立一个属于自己的汽车品牌并且复制幻速的成功经验,于是在2015年4月28日银翔正式设立比速汽车。
2016年末,成立一年的比速汽车就推出比速T5、T3、M3三款车型。为了打响品牌知名度,比速邀请黄晓明、吉克隽逸、邓紫棋、范玮琪等明星为其站台。但是现实总比梦想更残酷,比速的销量并不如预期,T5、T3、M3的月均销量最高也没有超过3000辆,最终于2018年7月以一纸“停工待产通知”结束了自己短命生涯!
拍摄于2023年1月1日!
+++
BISU T3
At the beginning of the last century, with the openning and reforming, Chongqing motorcycle industry was been unlimited, in 2002 ,the production and sales of the three big (Lifan, Zongshen, Longxin) and three small (Yinxiang, Xinyuan, Yü"an) which so called "Chongqing motorcycle gang" together once accounted for 2/3 of the domestic market, and 1/2 of the export market. However, with the failure of Chinese motorcycles in Southeast Asia, and the "ban moto political " in many city in China, Chongqing's motorcycle industry has turned sharply downward.
These motorcycle companies did not "wait for death", but try to find ways to survive, four of them have embarked on the same road - "Moto To Auto"! Yinxiang is the last fourth motorcycle brand involved in automobile manufacturing after Lifan (Lifan Automobile -2003), Yü"an (DFSK -2003) and Xinyuan (HuaChen Xinyuan \ SWM Automobile -2008).
In 2010, Yinxiang established BAIC-Yinxiang with Beijing Automobile Group. Baic- Yinxiang started production Weiwang brand mini vans and light truck in 2012, and what really set it apart was the "Huansu S3", which sold 150,000 units in its first year after launched in March 2014. In this context, Yinxiang believes that it can create a car brand of its own and replicate the successful experience of Huansu. So, on April 28 2015, Yinxiang officially set up "BISU" brand.
At the end of 2016, Bisu launched Bisu T5、T3、M3 . In order to start the brand awareness, BISU invented Huang Xiaoming、Jike Junyi、G.E.M., Fan Wei Qi and other stars as product spokesperson. However, the reality is always more cruel than the dream, the sales solwer than expected, the highest monthly sales of T5, T3, M3 did not more than 3,000, and finally in July 2018 with a paper "work stoppage notice" ended his short life!
Shooting in January 1, 2023!
===
右前\Right front
右后\Right rear