主线-三大品牌：
2007年，吉利汽车董事长李书福曾表示“吉利要摆脱只生产低端产品的形象，因此4万元以下的车型将不再生产”。之后，李书福将原来的“老三样”--豪情、美日之星、优利欧的生产线全部淘汰，同时新建了“新三样”--远景、金刚、自由舰的生产线。2008年，吉利调整其品牌战略，相继推出了全球鹰、英伦、帝豪三大品牌。全球鹰品牌定位为“时尚、激情、梦想”（远景、自由舰归于全球鹰）；英伦品牌定位为“经典、英伦、贵族”（金刚归于英伦）；帝豪（金黑红盾标）的定位为“豪华、稳健、力量”；
2014年4月，吉利召开发布会宣布“回归一个吉利”战略并同时发布“吉利gx7”，而该车就是以前的“全球鹰gx7\英伦sx7\帝豪ex7”。至此，吉利彻底放弃多品牌战略，改为一品牌（吉利）多产品线战略。其中，吉利-英伦品牌接替全球鹰主攻低端入门产品，价位在5万元上下（远景、自由舰归于英伦）；吉利-帝豪品牌主攻中端车型，价格在5-10万（金刚归于帝豪）；吉利品牌则主攻更高端产品；而全球鹰则被直接剔除；2017年，吉利再次进行品牌战略调整。取消英伦品牌，用吉利-远景取代英伦主攻低端入门产品。
Main Line - Three brands:
In 2007, Geely CEO Li Shufu said that "Geely wants to get rid of the impression of only producing low-level products, so the car that under 40,000 yuan will no longer be produced". After that, Li shufu eliminated all the production lines of the "old three" -- Haoqing, DailyStar and Youliou, and established production lines of the "new three" -- Yuanjing, JinGang and Ziyoujian at the same time. In 2008, Geely adjusted its brand strategy and launched three major brands: Global Hawk, Englon and Dihao. Global Hawk brand positioning as "fashion, passion, dream" (Yuanjing, Ziyoujian belongs to Global Hawk); Englon brand positioning as "classic, British, Noble" (Jingang belongs to Englon); Dihao (gold and black red shield logo) positioning as "luxury, steady, power";
In April 2014, Geely held a press conference to announced the "return to one Geely" strategy and released "Geely GX7" at the same time, which was the previous "Global Hawk GX7 \ Englong SX7 \ Dihao EX7". At this point, Geely completely abandoned the multi-brand strategy and changed to the one brand (Geely) and multi-product line strategy . Geely - Englong replaced the Global Hawk to focus on low-end entry products, with prices around 50,000 yuan (Yuanjing and Ziyoujian belong to Englong); Geely - Dihao focuses on mid-end models, with prices ranging from 50,000 to 100,000 (Jingang belongs to Dihao); Geely focuses on higher-end products; The Global Hawk was eliminated; In 2017, Geely adjusted its brand strategy again. Englon to be cancel, Geely - Yuanjing to replace Englon.